sk EstebanUI

Product, UX, and UI Designer

Creating meaningful experiences through research and craftsmanship. I bridge the gap between human needs and business goals through design systems.

7+ Years of Experience
20+ Brands
5+ Sectors

"About Me"

"If you think good design is expensive, you should consider the cost of bad design."

I am a Senior UX/UI Designer with over seven years of experience creating intuitive, data-driven digital solutions across diverse sectors such as banking and e-commerce. I specialize in leading cross-functional teams and managing complex design systems to bridge the gap between user needs and business objectives. Currently, I leverage advanced AI platforms—including Anthropic, Stitch, and Google Labs—to innovate and streamline the design process. I am seeking new professional opportunities where I can apply my expertise in product strategy and emerging technologies to drive impactful user experiences.

Selected Works & Insights

Real Estate Showcase

Mia Smart Portal

Revolutionizing the Colombian real estate market through conversational AI and data-driven matching.

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Design systems

Design as a System

Weekly reflections on the evolution of product design in the AI era.

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Cybersecurity

MDR Netdata

Turning complex enterprise metrics into clear, actionable decision flows.

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SuperApp

Total Play SuperApp

Principles for creating trustworthy experiences with transparent system behavior.

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Capabilities

Expertise & Services

website

UI/UX Design

Creating seamless digital interfaces across mobile and web platforms.

search_insights

User Research

In-depth qualitative and quantitative studies to inform design decisions.

layers

Design Systems

Designing scalable and maintainable component libraries.

lightbulb

Product Strategy

Aligning product goals with user needs to ensure long-term success.

gesture

Prototyping

High-fidelity interactive demos for testing and stakeholder alignment.

analytics

Data Analysis

Transforming complex data into actionable design insights.

groups

Design Mentorship

Leading and developing design teams through structured feedback.

psychology

AI Expertise

Leveraging generative AI and machine learning to build intelligent, user-centric interfaces.

Let's create something remarkable.

I am currently available for select freelance projects and permanent leadership roles. Feel free to reach out if you'd like to collaborate.

email
esteban.ui.ux@gmail.com
location_on
Bogotá, Colombia